brand development & media production
Mill Media Co.
Our subsidiary business of Swim, Mill Media Co. is a full-service digital media company for classical musicians. We have created the brand, the website and its services. We also run marketing campaigns every month so we can test out new ideas and practice what we preach.
Digital media services for classical musicians
Based in Manchester, Mill Media Co. works across the UK and Europe recording and filming musicians to produce music videos, album recordings, promotional films and concert films.
Swim have created the brand and developed various marketing campaigns to build Mill Media Co. into one of the leading classical music service providers in the country.
Brand & Web
A simple breakdown of the site…
Establish the brand
At the top of a website we always put a value proposition so that people know exactly what the company does.
Then, a video to summarise the business offering and to inspire visitors to find out more is a vital part of any successful web page.
In this first section of the site, we have established the brand identity – the name, logo, colours and typefaces, along with the value proposition. This sets the stage for the rest of the website experience.
Core offering
Over the past 4 years we have been developing the services of Mill Media so that the business model now centres around holistic media production packages, offering everything a classical musician needs to accelerate their career.
We recommend that any service-based business should offer simple packages as a starting place for a client to discuss their bespoke requirements.
Providing value
Writing articles for your blog is essential in establishing your business and brand as a trustworthy, authoritative voice in your industry.
We recommend making your blog a top priority of your marketing strategy and releasing new articles every week.
Influencer Marketing
We have worked with social media influencers, such as Esther Abrami, to boost our Instagram profile and increase awareness of the Mill Media brand. Make friends with influential people in your industry and be the first to offer value to them.
Content Marketing
One of the best ways to provide value for to your potential and existing customers is to create educational media content. We have done this by producing a short series of videos on a topic every musician needs to know about – marketing.
Content marketing doesn’t have to be exactly what you offer as a paid service, but keep it topical, relevant to your audience and you will find it warms people to your brand far more so than any cold-calling or cold-emailing.
Need a website just like this?
Looking to create a brand and want some support?
Are you a classical musician?!
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