Website | Photography
Grade Cafe Bar
Grade bar and cafe were looking for a website to show off their unique premises, offer practical answers to enquiries and to shout about their resplendent menu. They didn’t want any fuss, they were too busy looking after customers, so it was clear we would be required to dig in and get the work done with minimal disruption.
Content created without client homework
Grade is a busy place and for the family owners. The hours are long enough without us setting them the task of coming up with the content. The solution was to take it off their hands completely. We spend time with our clients right at the beginning to learn about the business, so that we have all the information we need to create the best website and content possible.
One cup of coffee revealed all the magic
We knew the usual stuff was needed for the website – menus, directions, etc. But good visual content is what contains the stories and personality behind a business; the reasons why they do it. So, we took along a voice recorder and chatted to the owner, Sarah, about why her family had started. In no time we had stories about the search for their produce, how their families originated from Italy, how Sarah had grown up in a family restaurant. One conversation gave us all we needed to write great copy from genuine and interesting anecdotes.Photography
We staged the photography in two parts. First we took photos of the interior to illustrate what a special environment the cafe has.
For the second session we set up for a food shoot with the chef bringing out all his specialities. This, in particular, proved to be a struggle as all the food had to be tasted by us, to ensure the quality.
Someone has to do it.
Bespoke icon graphics
To add to the high quality photography and design, we created icons specifically for Grade to add a touch of magic to the manu layouts. It’s touches like these that separate bespoke web design from your average user experience.
Related Projects
ARTISAN FURNITURE
website | photography
TWO RESTAURANTS
website | photography
ANDREW MURRAY GOLF
video | photography