Understanding People

Learning about people’s mindsets and behaviours is a great starting place for any business.

When gaining a perspective of the main user group, we create an invaluable source of inspiration that can lead to innovation. Along with learning if our projects will solve the problems people face, we can stay ahead of competitors and ensure the final output is desirable to the target market.

We aim to incorporate research into all of the work we produce, from understanding people via qualitative research methods, to gauging market trends. The deeper the understanding, the better the solution.

Understanding people is fundamental to the work we do.

Customer Development

Understanding people and their story is fundamental to the work we do, whether they are a Swim client or user of our products. We utilise customer development tools to conduct conversations with people, enabling us to create truly valuable work.