Project Brief

To create a brand and prototype videos for an online financial tutorial company.

The Process

Our client approached us as an experienced finance educator working with international banks to train their graduate employees.

This project involved us understanding the target market and looking at a range of tutorial video styles. We then created a product name and logo, as well as designing a presentation template for consistency in each video. Finally, we produced a batch of 13 videos as prototypes for the purpose of gaining market feedback.